Diamond Supply Co. was established in 1998 by Nicholas Tershay, known as Nick Diamond, who started a skateboard hardware line from his apartment in San Francisco. Moving to LA in 2000, Diamond grew to become a full-range skateboard hard and soft goods company. With a strong commitment to quality, Diamond Supply Co. was quickly embraced by the skate and street fashion communities. In 2005, Nick Diamond designed his own signature Diamond Nike SB Dunk, one of the most sought-after sneakers. In 2006, the first flagship store opened in Los Angeles, and now Diamond Supply Co. has locations in San Francisco and New York. After 20 years, Diamond Supply Co. still delivers skateboarding goods with high integrity and quality while staying true to its roots.