Powell is an iconic American skateboard company that has been in operation since 1978. The company was founded by George Powell and Stacy Peralta and rose to fame in the 1980s as skateboarding evolved into a popular sport. Powell Peralta's team, the Bones Brigade, featured some of the top competitors of the time.
George Powell's interest in skateboarding was rekindled in the 1970s when his son complained about the poor ride quality of an old skateboard. Powell began experimenting with new materials and techniques, including urethane wheels, aluminum, and fiberglass. One of the test riders for his flexible slalom boards was Stacy Peralta.
In 1976, Powell was laid off from his job in the aerospace industry and moved to Santa Barbara to start his own skateboard manufacturing business. He built and marketed the anti blackie deck and the Quicktail through Sims. In 1978, Powell partnered with Stacy Peralta to form Powell Peralta. Peralta managed the team and advertising while Powell focused on manufacturing.
The Bones Brigade was formed in 1979 and featured some of the top skateboarders of the era, including Tony Hawk and Steve Caballero. Powell Peralta's success continued into the 1990s, even after Peralta left the company in 1991. Powell continued to produce skateboard equipment under the Powell, Bones Bearings, and RollerBones brands. The company founders reunited to produce classic inventory under the Powell Classic name.
Today, Powell continues to produce high-quality skateboard equipment and has a loyal following of skateboarders around the world. The company's legacy in skateboarding is undeniable, and its influence on the sport can still be felt today.