Established in 1967, Gul was founded by Dennis Cross. Born from the needs for a solution to the cold waters from the United Kingdom, this long lasting British brand was the pioneer of the first one piece wetsuit in 1974.

This first piece of kit was named 'Steamer' due to the steam given off from the wetsuit once taken off allowing heat held inside to escape. From this humble beginning in the 70's, Gul expanded into the windsurfing mid 1970s, then in the 80's moved into the first watch and the watersports (sailing, Kayaking, wake boarding, kitesurfing, Surfing...)