World Industries skateboard deck Steve Rocco III 9.75"

World Industries Steve Rocco III skateboard deck is a rare and reflective piece from one of the most influential figures in skateboarding history. Created by Steve Rocco, this deck offers a glimpse into the personal thinking behind graphics that helped define an era.

Featuring the quote, “For nothing is evil in the beginning. Even Sauron was not so.” by J. R. R. Tolkien, the board carries a surprisingly philosophical tone. The familiar bear imagery—often associated with Winnie the Pooh—has appeared in Rocco’s graphics since he first began drawing them. It wasn’t until this deck was reissued that he truly stopped to consider why he had been drawn to it, with the answer catching even him by surprise.

This deck captures the contradiction that World Industries became known for: playful visuals paired with sharp ideas and deeper meaning. With a wide, stable shape and classic proportions, it’s ideal for cruising, transition skating, or as a standout wall piece.

• Width: 9.75″
• Length: 31.5″
• Wheelbase: 14.75″

A thoughtful reissue that blends skateboard history, personal insight, and unmistakable World Industries style.