World Industries

World Industries is one of the most iconic and disruptive skateboard brands of all time. Founded in the early 1990s by skateboarding legends Rodney Mullen and Mike Vallely, the brand helped redefine what modern skateboarding looked, sounded, and felt like.

Known for its bold graphics, irreverent humour, and characters like Flame Boy and Wet Willy, World Industries pushed boundaries both visually and culturally. At a time when skateboarding was evolving rapidly, the brand stood at the forefront—championing technical street skating and building a powerhouse team that included names like Daewon Song.

More than just graphics, World Industries represents a pivotal era in skateboarding history: raw, rebellious, and unapologetically fun. Today, the brand remains a symbol of 90s skate culture, delivering classic shapes and unmistakable artwork that still resonate with skaters old and new.

Whether you’re skating them or collecting them, World Industries decks are a true piece of skateboarding heritage.