World Industries skateboard deck Skateboarding is Dead 10"
World Industries Skateboarding Is Dead Deck – 10"
A bold statement piece from one of skateboarding’s most rebellious eras, the World Industries Skateboarding Is Deaddeck captures the brand’s unmistakable mix of satire, humour and anti-industry attitude. Rooted in the early 1990s, this graphic reflects a time when skateboarding was constantly being declared “dead” by mainstream media—something World Industries turned into a joke rather than a concern.
The design itself comes from a now-infamous parody concept created during the brand’s peak creative period. Styled like a mock newspaper obituary, it sarcastically announces the “death” of skateboarding, poking fun at how often the culture was misunderstood or written off. The tombstone imagery and exaggerated tone perfectly represent the kind of irreverent, tongue-in-cheek humour that made World Industries stand out from every other brand at the time.
This reissue keeps that original spirit alive while updating the construction for modern skating. Built from 7-ply maple with epoxy glue, it offers increased strength, consistent pop and long-lasting durability. The wider 10" shape provides a stable, comfortable platform, making it ideal for transition, cruising or skaters looking for a classic old school feel.
Designed in Torrance, California, this deck is a true throwback to a time when skateboarding didn’t take itself too seriously—and that’s exactly why it worked.
Key Features:
- Skateboarding Is Dead graphic (early 90s World Industries concept)
- Width: 10"
- Length: 31.26"
- Wheelbase: 14.783"
- 7-ply maple construction
- Epoxy glue for strength and durability
- Designed in Torrance, California
